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Numarul 2 / 30 august 2004 /
saptamanal de politica internationala
/ publicatie personala / Realizator: Nicu Ilie
ZOOM: Moldova, independenta la 13 ani Tara cu de-a sila ROM
Moldova este impinsa spre Est FRA
Harta Moldovei FRA
Evolutia teritoriala a Moldovei din 1914 pana in zilele noastre FRA
Moldova in Biblioteca Congresului ENG
Moldova in catalogul BBC ENG
Moldova in catalogul CIA ENG

Ghidul comercial al Moldovei intocmit de U.S. Commercial Service ENG
Moldova in catalogul Lonely Planet ENG

Ghidul comercial al Moldovei intocmit de U.S. Commercial Service ENG



Ghidul comercial al Moldovei intocmit de
U.S. Commercial Service

Country Commercial Guides can be ordered in hard copy or on diskette from the National Technical Information Service (NTIS) at 1-800-553-NTIS. U.S. exporters seeking general export information and assistance or country-specific commercial information should consult with their nearest Export Assistance Center or the U.S. Department of commerce's Trade Information Center at (800) USA-TRADE, or go to one of the following web sites: or

Chapter I: Executive Summary

This Country Commercial Guide (CCG) presents a look at Moldova's commercial
environment, using economic, political and market analysis.

The CCGs were established by recommendation of the Trade Promotion Coordinating Committee (TPCC), a multi-agency task force, to consolidate various reporting documents prepared for the U.S. business community. Country commercial guides are prepared annually at U.S. Embassies through the combined efforts of several U.S. Government agencies.

Overview of Import Market

Moldova, with a population of 4.4 million (including the breakaway region of
Transnistria), is a small open economy heavily dependent on its agribusiness
sector. Demand for Western goods is small, although such goods are considered
high quality. Demand is stymied by the generally low paying capacity of
consumers. Short-to- medium term benefits of the Moldovan market are small for
U.S. exporters. Moldova remains a relatively difficult market in which to do

Synopsis of the Commercial Environment

Moldova is still in the process of implementing the principles of a free market
economy. Although Moldova has achieved substantial progress on the road to
reforming the Soviet-based command economy, it is faced with the arduous task
of making the existing market-based institutions and laws more efficient.
Moldova's commercial environment is heavily affected by the country's excessive
foreign debt burden and a struggling public sector. Business in Moldova is
undermined by a weak public sector, lack of a coherent body of commercial laws,
and uncertainty surrounding the legal status of the breakaway region of

Moldovan business attitude toward the United States

Moldovan businesses view favorably their American counterparts, due to the
latter's rigorous business standards and access to cash. Moldovans are
generally willing to do joint business projects with American firms. Also,
Moldovans look at the U.S. as a source of technology and know-how and
oftentimes are willing to offer their own technology solutions. No strong
attachment toward locally produced brands is evident, except for a few
traditional local products such as juices, wines, and confectionery. Moldovans
feel no cold war era prejudices toward Americans.

Leading Business Opportunities

Moldovans are especially interested in Western equipment and technologies for
food processing and to a lesser extent packaging. Information technology
products are also gaining wider acceptance in Moldova. Agricultural inputs,
such as fertilizers and other chemicals, and farming machinery are in high
demand in Moldova.

Major Roadblocks to Doing Business

Many of the roadblocks to doing business in the Newly Independent States (NIS),
including Russia, apply to Moldova as well. These include: low consumer
purchasing power and limited project financing; an evolving commercial law
system; less formal and less rigorous business practices than in the West; an
inconsistent legislation and a relatively weak property rights enforcement
system. Additionally, uncertainty surrounding the breakaway region of
Transnistria is another factor to consider.

Local and Third-Country Competition

Western European firms are very active in Moldova. They sell various consumer
goods and equipment. Turkish, Eastern European, Russian and Romanian firms are
among Moldova's main trading partners. Italian and Turkish firms supply to
Moldova various leather and clothing items. Italian, French, Turkish and
German firms are among the prominent foreign investors in the country in such
sectors as wine making, leather processing, sugar production, mobile telephones
and clothing.

Some Keys to Success

Early market entry is important. However, such a move is justified only if a
proper assessment of market and other conditions is done. Employing one of the
several Western consulting and advertising agencies operating in Moldova is
crucial for minimizing risks. Until conditions generally improve, a piecemeal
approach to trading with and investing in Moldova isadvisable.

U.S. Embassy Commercial Section and BISNIS

The Commercial Section of the U.S. Embassy in Chisinau, Moldova, in cooperation
with the U.S. Commerce Department's BISNIS, helps U.S. exporters and investors
to obtain better information about the Moldovan market. Occasionally, the U.S.
Embassy in Chisinau and BISNIS will organize trade promotion events, offer
counseling and agent/distributor search services and, where appropriate,
project-specific advocacy. It is difficult for the Embassy and BISNIS to
advocate for U.S. companies doing business in the breakaway region of

Country commercial guides are available for U.S. exporters from the National
Trade Data Bank's CD-ROM or via the Internet. Please contact STAT-USA at
1-800-STAT-USA for more information. Country commercial guides can be accessed
via the world wide web at,, and They can also be ordered in hard copy or on
diskette from the National Technical Information Service (NTIS) at
1-800-553-NTIS. U.S. Exporters seeking general export information/assistance
and country-specific commercial information should contact the U.S. Department
of Commerce, Trade Information Center by phone at 1-800-USA-TRAD(E) or by fax
at (202) 482-4473.

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